Posted by: macintoshsisters | December 8, 2006

iPod owners not so fussed on iTunes

iPod owners not so fussed on iTunes
By Angus Kidman

Apple is selling just 20 tracks from its iTunes store for each iPod, and the relatively low value of each transaction risks rendering its entire business model unprofitable, a new analysis of the company’s business model claims.

A study of 2,700 transactions on the US iTunes store by Forrester Research suggests that just 3% of online households have purchased music from the iTunes Store, which is widely held to be the market leader for retailing digital music.

Full article at ItWire

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