Posted by: macintoshsisters | December 19, 2006

How Apple Stores Beat Tiffany

How Apple Stores Beat Tiffany
Mac maker’s retail locations haul in sales per square foot better than even Best Buy.
By Scott Martin

Apple Computer has shown people will gladly part with money at its candy stores for geeks.

But here’s a little-known fact: Apple’s chic stores don’t just sell more per square foot than even Best Buy, they beat some of the best in the luxury retail world silly, according to a report released Tuesday by Bernstein Research analyst Toni Sacconaghi.

Apple’s stores have hauled in annual sales per square foot of $4,032, compared with Best Buy’s $930, Neiman Marcus’ $611, and luxury store Tiffany & Co.’s $2,666, according to Bernstein.

It’s a wild contrast to the failure of Apple rivals such as Gateway to break into the retail market.

FULL article at REDHerring



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