Posted by: macintoshsisters | December 20, 2006

Will Apple Ditch the iPod?

Will Apple Ditch the iPod?
By Mac Greer

What does the future hold for Apple’s (Nasdaq: AAPL) iPod? Will Microsoft’s (Nasdaq: MSFT) Zune strike a chord with iPod users? Will the Mac continue to be part of Apple’s core business? I recently put these questions to tech guru Bob Cringely, employee No. 12 at Apple, and part of the team that developed the desktop trash-can icon. Cringely is currently the host of the PBS online television show Nerd TV and the author of Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition and Still Can’t Get a Date.

The Future of the iPod
Mac Greer: Apple has had tremendous success with the iPod, so much so that a lot of consumers these days associate Apple more with digital music players than with personal computers. Do you think Apple will quit making personal computers in the near future?

Bob Cringely: Not in the near future, because the whole creative industry of Hollywood and the television industry and publishing are all based on Macintosh technology, and being a part of that creative structure, that whole architecture, is vitally important to Apple. Plus, they are making money on those things. Their margins are great. So why would they get out of a business that they were so successful at? No, I don’t see that at all.

Full article at The Motley Fool



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