Posted by: macintoshsisters | February 7, 2007

Wal-Mart bites into Apple with online video store

Wal-Mart Stores Inc is launching its long-awaited online movie download store, entering a market that has yet to catch on with consumers but is expected to grow rapidly.

A “beta” version of the online video store, set to debut yesterday, will sell digital versions of about 3,000 films and TV episodes from all the major studios and some TV networks, including Fox Broadcasting. Wal-Mart will not initially offer content from ABC, CBS or NBC, although the company said it hopes to add shows from those networks.

The largest US retailer is using its buying power to beat the prices charged by other download services in many cases, offering films from US$12.88 to US$19.88 and individual TV episodes for US$1.96 — US$0.04 less than Apple Inc’s iTunes store.




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