Posted by: macintoshsisters | February 16, 2008

The Complete Guide to iTunes Movie Rentals, Part 1

The Complete Guide to iTunes Movie Rentals, Part 1
By Jesse David Hollington – Contributing Editor

One of the main announcements at this year’s Macworld Expo was the news that Apple would begin offering movie rentals on the iTunes Store for viewing on any of the devices in Apple’s current product line, including the iPod, iPhone, Apple TV, or through iTunes on your computer.

Although Apple will be offering movie rentals in both standard and high-definition formats, and they have managed to get all of the major movie studios on board, the content that is presently available for rental remains somewhat limited. It is expected that Apple will be increasing this catalog in the coming weeks, but with this week’s release of the Apple TV 2.0 update, only 75 High-Definition (HD) titles are currently available for rental, and Apple’s previous catalog of standard-definition movies has also only increased slightly at this point, with most of the existing titles now being available for purchase or rental, and a few new rental-only titles.

Further, the differences between the various Apple media devices and restrictions that may have been placed on Apple by the movie studios have resulted in a rental experience that differs quite a bit from the flexible “watch-on-any-Apple-device” service that many iTunes Store users have become accustomed to with purchased content.

In this two-part series, we will first begin by exploring some of the differences in working with rental content as opposed to purchased content from the iTunes Store, and we will then look at how the rental experience works both in terms of buying, watching, and transferring rentals on and between Apple’s different media devices.

In part two we will be taking a more in-depth look at the actual format, resolution and quality of the content available from the iTunes Store via iTunes and the Apple TV.

FULL article at iLounge


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