Posted by: macintoshsisters | February 29, 2008

IPhone Open For Business? Blackberry Battle May Loom

SAN FRANCISCO -(Dow Jones)- The phrase “new enterprise features” in a recent Apple iPhone-related event invite was all it took for some to anoint the iPhone as the next big challenge for Research In Motion Ltd. (RIMM), the world’s leading supplier of smartphones.

“Here we go, Apple vs. RIM,” the Apple news Web site MacDailyNews wrote shortly after the invite was sent.

The iPhone, a combination phone and digital media player, has evolved from pricey bauble for early adopters to one of the fastest-ever selling smartphones, largely on the backs of a $200 price cut and lots of consumer zeal. But based on expectations for next week’s events, some believe Apple may use the iPhone to gain more share of business hardware and software spending, and possibly improve the company’s overall position in the corporate world.

Apple is only saying it will discuss the iPhone’s software roadmap and those few business-facing features at its Thursday event. But there is growing sentiment among Apple watchers that the company is ready to push the iPhone on the corporate market, drawing on ties with enterprise technology giants such as International Business Machines Corp. (IBM) and Oracle Corp. (ORCL), plus other players such as software maker Salesforce.com Inc. (CRM), which is said to be developing an iPhone-specific feature.

FULL article at CNNMoney

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